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Of specific channels; engagement metrics: impressions, clicks, subscription counts, likes and comments; demographic information, such as age, region, gender and occupation; all of this provides information to optimize communication with the public , focus on the channels that provide the best return and adjust or leave aside those that do not have a good presence among your target audience. How can creating personas help? With all these possibilities for getting to know your audience, it is also much easier to create personas . Everything you need to create yours is somewhere along the path your customer takes to complete a certain action. To create personas, which can be considered as the representation of the ideal customer , you need to understand how your customers interact with your brand, how and when they buy, what they like, their hobbies, training and others. This information is easy to obtain, but making sure you understand it and can use it is more complex. To facilitate visualization, using infographics can be a good option , as in the case of the persona below: as the persona is an essential element for communicating with your audience and your marketing strategy, building it well is practically as important as determining your target audience . This is because having a well-constructed persona is the basis for personalizing communication with your client, while defining the target audience is something more comprehensive and refers to a group of consumers who have a similar profile.
For both purposes, you must count on the support of the resources that are part of the digital transformation and better understand who you want to impact and who you want to interact with your brand. Building long-term relationships digital resources have given us tools to understand the public in ways that were unimaginable a few years ago, and this helps not only with communication, but with the optimization of products and services. Everything you need to know about business Country Email List support which, in the end, leads to a better relationship with the customer by offering what they really need. The needs, tastes and feedback, voluntary or involuntary, of consumers increasingly offer ideas for improvements and even creation of products. Therefore, the sooner companies adapt to available resources, the faster they will reach consumers. Did you enjoy checking out a little more about the impacts of digital transformation on communication? Continue on our blog and check out: how to attract customers? Check out the best tips and insights! This article was written in partnership with the venngage blog .Elf -service is a practice that has been gaining ground in the world of consumers around the world. After products began to be placed on shelves and no longer behind counters, consumers became more independent.
Furthermore, when a customer is exposed to different merchandise, right there in front of them, there is a great possibility of increasing their desire to purchase when providing customer service , or even remembering what they need, in the meantime. Moment you see a product. This “new” possibility was attracting other self-service ideas — and, consequently, customer service . And, with technology and the possibilities it brings, this concept has become increasingly improved. Not only in the environment of buying and selling products, but also in other commercial spheres, aiming at different objectives and thus creating new uses. We created a guide and you can navigate between the topics by clicking below:what is self-service? What are the advantages for customers? What are the benefits of chatbots for self-service? When does hybrid care become necessary? Important tips by reading below, you will understand a little more about this universe and what are the countless advantages that this proposal can provide. What is self-service? Self-service, as the name explains, is the practice of a customer being their own attendant . This “self-service” is also known by the english expression self checkout and with the evolution of digital media, the concept has been improved, reaching a high level of sophistication.