Post by account_disabled on Mar 5, 2024 6:28:30 GMT
What is shoppable content? We have analyzed the Digital Marketing trends for 2017 and, be careful, video marketing is in first position! For those who want to, it's time to say "I was expecting this". In fact, even for the coming year, as for every year for at least 4 years, video is considered THE marketing tool. In this fair of banality, however, we have an interesting novelty: shoppable content, which we will talk about soon. First, however, an introduction is due. In fact, it seems that video is the tool that most convinces corporate marketing and consumers, so much so that many interesting data emerge from research by e of video consumption is social media networks 7 out of 10 say they watch many more videos today than a year ago 74% of users say they better understand the value of a product through a video About half of users say they have made a purchase of a product after watching a branded video online The coldness of Digital Marketing.
The digital world has the enormous advantage of Hong Kong Telegram Number Data being able to speak directly to each of us in a personalized way but suffers from a coldness dictated by the lack of contact and emotion. In particular, this difficulty is reflected in impulse purchase opportunities, generated by each touchpoint that the digital strategy has generated but which often does not convert. But how to bring emotion into the purchasing process of an e-commerce? The new Customer Journey. The word we are looking for is content. The first step of the purchase funnel is the search for information and this can only be strictly dependent on the contents we find scattered across the web which we read, collect and aggregate according to our purchasing logic.
If everything starts from the content, why not simplify the Customer Journey by intercepting latent needs and emotions in consumers and thus incentivize impulse purchasing? The Customer Journey therefore changes as the communication strategy changes. what is the shoppable content digital marketing purchase funnel Shoppable Content. A diversifying and innovative communication strategy is the key to success for an approach that aims to deviate from traditional marketing. If users are looking for emotion, a personalized response to a generalized communication approach , brands must be able to intercept this need by proposing, engaging and involving. Shoppable content is content of any type (text, image, video) that directly offers purchasing opportunities, allowing you to add products to your cart.
The digital world has the enormous advantage of Hong Kong Telegram Number Data being able to speak directly to each of us in a personalized way but suffers from a coldness dictated by the lack of contact and emotion. In particular, this difficulty is reflected in impulse purchase opportunities, generated by each touchpoint that the digital strategy has generated but which often does not convert. But how to bring emotion into the purchasing process of an e-commerce? The new Customer Journey. The word we are looking for is content. The first step of the purchase funnel is the search for information and this can only be strictly dependent on the contents we find scattered across the web which we read, collect and aggregate according to our purchasing logic.
If everything starts from the content, why not simplify the Customer Journey by intercepting latent needs and emotions in consumers and thus incentivize impulse purchasing? The Customer Journey therefore changes as the communication strategy changes. what is the shoppable content digital marketing purchase funnel Shoppable Content. A diversifying and innovative communication strategy is the key to success for an approach that aims to deviate from traditional marketing. If users are looking for emotion, a personalized response to a generalized communication approach , brands must be able to intercept this need by proposing, engaging and involving. Shoppable content is content of any type (text, image, video) that directly offers purchasing opportunities, allowing you to add products to your cart.