Post by sakibkhan50 on Feb 27, 2024 8:53:02 GMT
Returning to the metaphor of the journey , when we return we can't wait to talk about the experiences we've had, yet we don't do it with everyone in the same way. We end up telling only what we assume will be of interest to our interlocutor. In our corporate storytelling, we must use the same method, we cannot tell everything, the issue therefore becomes how to choose what to tell. choose what to tell for corporate storytelling The best practice here is just one: telling what we know might be of interest to our stakeholders . We must therefore review our corporate history from the point of view of those who have an interest in us. In the social space, this can be done through social listening tools and micro-data analysis . Second step: identify the target and objectives. The second step considers the specific weight of corporate storytelling within the broader marketing strategy. Simply put, we must ask ourselves whether the company history is the core of the marketing strategy or just one component of it? By answering this not simple question, the communication of the company history outlines specific objectives in relation to the target to which it is directed.
Third step: management . The third step involves the management Ecuador Mobile Number List of the organizational machine which must put into practice the decisions made in the two previous phases. In the social sphere this takes shape in the design of the team that will have to take care of communication , custody and the need to keep the message inherent in corporate storytelling unchanged between its own channels and those of the partners with which it collaborates. management of the mix relating to corporate storytelling The management phase hides significant complexities if we consider that the mix with which the company history can be narrated includes images, words, sounds, events, artefacts, anniversaries, museums, visits, archives and so on as well as the company website and social networks. Fourth step: check the direction.
Maintaining consistency in corporate storytelling requires the creation of a control system. Corporate storytelling explains the values of a company and these cannot be misunderstood by our target audience. Their interpretation must therefore be guided and corrected when fractures in meaning are noticed. control and KPI for corporate storytelling Therefore this step involves the harmonious preparation of KPIs through which to monitor the effectiveness of corporate communication and any corrective actions to be taken. Corporate storytelling online. creative ideas After having briefly discussed the main steps to proceed with the valorisation of your company history, we now move on to list some ideas for effectively conveying online corporate storytelling: a dedicated website page . It can not miss. A section of the company website dedicated to the company history in which to summarize the main steps that led the company to be what it is today. An illustrious example is provided to us by Birra Moretti which retraces the main stages of its history with simplicity and design.
Third step: management . The third step involves the management Ecuador Mobile Number List of the organizational machine which must put into practice the decisions made in the two previous phases. In the social sphere this takes shape in the design of the team that will have to take care of communication , custody and the need to keep the message inherent in corporate storytelling unchanged between its own channels and those of the partners with which it collaborates. management of the mix relating to corporate storytelling The management phase hides significant complexities if we consider that the mix with which the company history can be narrated includes images, words, sounds, events, artefacts, anniversaries, museums, visits, archives and so on as well as the company website and social networks. Fourth step: check the direction.
Maintaining consistency in corporate storytelling requires the creation of a control system. Corporate storytelling explains the values of a company and these cannot be misunderstood by our target audience. Their interpretation must therefore be guided and corrected when fractures in meaning are noticed. control and KPI for corporate storytelling Therefore this step involves the harmonious preparation of KPIs through which to monitor the effectiveness of corporate communication and any corrective actions to be taken. Corporate storytelling online. creative ideas After having briefly discussed the main steps to proceed with the valorisation of your company history, we now move on to list some ideas for effectively conveying online corporate storytelling: a dedicated website page . It can not miss. A section of the company website dedicated to the company history in which to summarize the main steps that led the company to be what it is today. An illustrious example is provided to us by Birra Moretti which retraces the main stages of its history with simplicity and design.