Post by account_disabled on Feb 17, 2024 9:15:45 GMT
Since marketing and sales are intertwined concepts, such as marketing and advertising, they are often confused with each other. Since people who carry out door-to-door sales practices, which are especially common in our country, are called "marketers", sales and marketing are perceived as if they were the same thing. However, sales is just a stage within the marketing components. Conversion, that is, the receipt of the product or service by the buyer and the payment of the price, is the stage where the primary marketing activities are completed, after which stages such as customer relations, promotion and resale are in question. In other words, while marketing can be broadly expressed with the life cycle of the business, sales; It can be defined as the action that provides resources for this cycle.
Let's examine the differences between Business & Consumer Email List marketing and sales conceptually. Creating Needs and Meeting Needs An important difference between marketing and sales lies in the processes of need creation and need fulfillment. Marketing creates demand for products and services by making customers consciously aware of their needs. In this process, marketing strategies and communications that focus on the needs of the target audience are used. Sales comes after marketing and aims to obtain customers. It involves actively selling products and services to meet customers' aware needs. At this point, determining and meeting the customer's needs in advance with a successful marketing strategy allows the sales process to take place effectively and efficiently. Need creation and need fulfillment are integral parts of marketing and sales and are important for customer satisfaction and long-term success. Earnings Targets: Net Profit and Total Income In marketing and sales activities, setting profit targets is of great importance.
Net profit and total revenue are the main focuses of these goals. Net profit refers to the amount of pure profit the company makes by subtracting costs from its revenues. This profit reflects the financial health and success of the company. On the other hand, total revenue refers to the entire amount of revenue generated by the company and includes sales volume, pricing, and sales quantity. When determining earnings targets, the company's strategic goals and the impact of marketing activities on sales performance are taken into account. Thus, the company aims to increase its net profit while also maximizing its total income. Focus Points: Product and Customer An important difference between marketing and sales is the nature of their focus. Marketing focuses on the customer before offering the company's product or service to the customer.
Let's examine the differences between Business & Consumer Email List marketing and sales conceptually. Creating Needs and Meeting Needs An important difference between marketing and sales lies in the processes of need creation and need fulfillment. Marketing creates demand for products and services by making customers consciously aware of their needs. In this process, marketing strategies and communications that focus on the needs of the target audience are used. Sales comes after marketing and aims to obtain customers. It involves actively selling products and services to meet customers' aware needs. At this point, determining and meeting the customer's needs in advance with a successful marketing strategy allows the sales process to take place effectively and efficiently. Need creation and need fulfillment are integral parts of marketing and sales and are important for customer satisfaction and long-term success. Earnings Targets: Net Profit and Total Income In marketing and sales activities, setting profit targets is of great importance.
Net profit and total revenue are the main focuses of these goals. Net profit refers to the amount of pure profit the company makes by subtracting costs from its revenues. This profit reflects the financial health and success of the company. On the other hand, total revenue refers to the entire amount of revenue generated by the company and includes sales volume, pricing, and sales quantity. When determining earnings targets, the company's strategic goals and the impact of marketing activities on sales performance are taken into account. Thus, the company aims to increase its net profit while also maximizing its total income. Focus Points: Product and Customer An important difference between marketing and sales is the nature of their focus. Marketing focuses on the customer before offering the company's product or service to the customer.