Post by account_disabled on Dec 20, 2023 8:52:18 GMT
On Wednesday, March 15, 2017, the half-day Brand Building 2017 conference organized by the VímVíc portal in cooperation with Slevomat took place in the Amarilis hotel. Here, leading digital marketing experts show how they approach brand building. When performance channels are not enough for you Radek Hudák's introductory lecture was accompanied by technical difficulties, so we could only watch some videos from the presentation at home. But it definitely did not fundamentally harm the performance itself. We could see for ourselves at many conferences that Slevomat 's performance campaigns are perfectly fine-tuned. However, not much has been said about their brand campaigns.
The question of what to C Level Executive List do when the performance channels are no longer enough and you need to find other potential customers is solved by many business owners and marketers. In addition, as you can see in the presentation, if you want to start doing brand campaigns , you don't necessarily need some dizzying amounts. However, it takes time and a little creativity . An interesting tip if you want to more accurately measure the impact of brand campaigns on conversions: create them in a new account with your own conversion code, for which you set the conversion window according to the average conversion window. Engage your customer and keep their attention with email image Email marketing E-mail marketing is usually very performance -oriented , which was taken as a dirty word after the conference.
However, Petr Cikán from Acomware showed during the presentation that it can serve as a tool to deepen the loyalty of your customers . There is more to work with an email database than just sending a unified email to your entire database. A lot of work is saved by automation and performance, usually fundamentally personalization using the data you have about users. Heart or mind? A few proven tips on how to build a successful brand image Bonami DNA Marina Kočárová boasted about how they work with the brand at Bonami , which has grown from a local player to an international one (now also in Slovakia and Hungary) in a short period of time . Due to the offered product, social networks have proven themselves in particular , recently Insta Stories , the potential of which is still used by few people in our country. But of course that was not enough by itself.
The question of what to C Level Executive List do when the performance channels are no longer enough and you need to find other potential customers is solved by many business owners and marketers. In addition, as you can see in the presentation, if you want to start doing brand campaigns , you don't necessarily need some dizzying amounts. However, it takes time and a little creativity . An interesting tip if you want to more accurately measure the impact of brand campaigns on conversions: create them in a new account with your own conversion code, for which you set the conversion window according to the average conversion window. Engage your customer and keep their attention with email image Email marketing E-mail marketing is usually very performance -oriented , which was taken as a dirty word after the conference.
However, Petr Cikán from Acomware showed during the presentation that it can serve as a tool to deepen the loyalty of your customers . There is more to work with an email database than just sending a unified email to your entire database. A lot of work is saved by automation and performance, usually fundamentally personalization using the data you have about users. Heart or mind? A few proven tips on how to build a successful brand image Bonami DNA Marina Kočárová boasted about how they work with the brand at Bonami , which has grown from a local player to an international one (now also in Slovakia and Hungary) in a short period of time . Due to the offered product, social networks have proven themselves in particular , recently Insta Stories , the potential of which is still used by few people in our country. But of course that was not enough by itself.